When playing with the dreidel, if you get “gimmel,” you get everything. If you get “nun,” you get nothing. but if you get “heh,” you get half. So, he is ludicrously suggesting that the boys say “all or nothing, no half way.”
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Bruno should see about getting copies of her book sold at airport newsstands. That’s supposedly a good way to build popularity: Travelers buy your book just to have something to read on the plane. If they like it, they keep it, but they could just as easily leave it on the plane or in the airport for someone else to pick up and read. Unless I’m remembering that incorrectly. Of course, nowadays there’s Kindle and stuff, so…
Airport newsstand book slots are jealously guarded turf precisely because travelers pick up something, anything, to read on the trip. Even in this gadget-soaked age of Kindle and Nook. The flight attendants can’t make you switch off your book at takeoff.